-A business that is easily replicable by low income microfranchisees with little formal education
-A tested business that meets a market demand at prices her neighbors are willing to pay
-Guaranteed income margin to the microfranchisees so they can help their children with needed expenses like school fees, food, clothing, etc.
-Assists the women to become credit worthy with a microfinance institution so she can later borrow for other purposes.
-Her own territory in which she sell. This keeps her from having to compete against neighbors with the same products.
-Rapid access to the products that she needs that are sent to her by the TecAp support team
– Collegiate relations with other microfranchisees who help each other learn.